Best Practice For Engagement is Persistence: Earth Hour Lessons Learnt
Continuing our series of how to engage tenants we take a look back at our Earth Hour Winners.
Earth Hour saw record participation this year, however more important that the number of people that sign up are those that take real steps to reduce their consumption. This year the reduction in consumption over Earth Hour was just over 7% for buildings. Tenants reduced over the whole Earth Hour Weekend and their average reduction was 7.1%.
These numbers are significant when added up, but more important is the fact that these buildings and tenants came together and worked together to promote an initiative like Earth Hour. While the support around initiatives like Earth Hour is waning amongst the general public, we had not only a large number of participants but some of the best results since BOMA Toronto started the challenge 6 years ago.
The winners this year demonstrated excellent example of how to build better landlord, tenant and employee engagement. Through all the cases presented below the one thing that is evident is that there is no short cuts to generating engagement. All of these winners put in the hours and face-time with the people they were aiming to engage.
Before we dive into the challenge, a couple of other acknowledgements are also important.
First off a thanks to our sponsors and advisors. Earth Hour takes a coordination of a lot of different parts. There were some minor updates to the race2reduce internal system to make registration easier for participants. Then there was updating our promotional material, getting the word out and verifying results.
It wouldn’t be possible without our sponsors, Bentall Kennedy, Cadillac Fairview, Oxford Properties and Pinchin. Verifying and reviewing all the data also wouldn’t be possible without our advisors, Energy@Work and QMC. Finally a big thanks to PosterOne for helping us update all our material and working with us to create the fun and effective social media posts this year.
Now let’s take a look at some ‘winning’ practices.
Building Challenge: Winner 4101 Yonge Street. Manulife
To win this coveted challenge, Property Manager, Jerome Tobin, along with his team had to undertake an extensive communication campaign. It included custom designing some of their own posters using our Earth Hour Branding. They also created elevator messages, in addition to the social media posts that we provided.
Part of Deskdrop that Manulife Property Management did to promote the Earth Hour Challenge